Enduring Brands.
Dynamic Growth.

Rockwyn isn’t just a strategy firm — we’re the architects behind category leaders. Built on two decades of real-world wins in CPG, FMCG, and tech, we don’t chase trends — we engineer the structures that outperform them.
From iconic product launches to record-breaking retail executions, our work powers market dominance, not just momentum.

Rockwyn - All About Solid Win

Rockwyn is a high-performance strategy firm trusted by Fortune 500s, global category leaders, and bold founders building brands that endure. Founded in 2004, Rockwyn has spent over two decades designing the frameworks behind some of the most successful product launches, market entries, and brand expansions in modern business.

With deep expertise across CPG, FMCG, tech, and consumer platforms, our work spans continents — powering billion-dollar outcomes through clarity, precision, and structure-first execution. From record-setting retail activations to full-scale brand transformations, Rockwyn isn’t theory. It’s what the market remembers.

To lead at Rockwyn is to enter rare territory.

Since its founding, the firm has attracted only the most accomplished and visionary strategists in the world. Being named a Principal Strategist at Rockwyn is not a job — it's a distinction few ever earn. It’s a recognition of market-shaping impact, strategic brilliance, and an unwavering ability to build what others can't even see coming.

We operate at the intersection of clarity and aggression.

Every engagement is built to sharpen positioning, accelerate performance, and turn smart ambition into lasting market control. Whether you're defending dominance or breaking into a saturated space, we build the structure that gives you the edge.

Core capabilities:

- Brand & Product Strategy

- GTM & Distribution Architecture

- Pricing Strategy & Margin Optimization

- Innovation & Category Design

- Expansion Playbooks (DTC, Retail, Global)

This is Rockwyn — where brands are engineered to outperform, and structure isn’t an afterthought. It’s the strategy.

Meet Our Principal Strategist

Our current Principal Strategist is Patrick Augustini, a well known disruptive entrepreneur, market strategist, and inventor. See more about Mr. Augustini.

Ready to build what lasts?

For organizations seeking disciplined growth, lasting market advantage, and strategic infrastructure built to scale — Rockwyn delivers the structure behind sustained leadership.